Two Friends. One Big “What If?”

The Pivot Project started with two best friends, big conversations, and a whole lot of “Wait…what if we actually did this?”

For decades, we sat on the other side of the table—partnering with leaders, developing talent, navigating change, and helping organizations solve some of their toughest people challenges. We loved the work. But we kept coming back to one question:

What if we brought all of that experience directly to the people navigating the change themselves?

So, we did.

We built The Pivot Project as a place where our HR expertise and coaching experience could come together to help people navigate the moments that don't come with a playbook—career changes, new chapters, big decisions, and those inevitable “What now?” moments.

We've been on both sides of the pivot.

We've seen what happens when a career feels aligned—and when it doesn't. We've navigated change, taken risks, reinvented ourselves, and learned that sometimes the biggest career move starts with getting honest about what you actually want.

Meet the Women Behind the Pivot

A woman in a green velvet blazer smiling against a white background.

Co-Founder & Career Strategy Coach

Tracy brings 25+ years of HR experience to helping you make your next career move with clarity and confidence. From recruiting and talent strategy to executive coaching and career development, she knows how hiring works — and what it takes to stand out. Whether you're strengthening your resume, elevating your LinkedIn presence, preparing for an interview, or navigating a career transition, Tracy combines insider HR knowledge with practical strategy and honest guidance to help you tell your story, own your value, and pursue the opportunities that are right for you. Her goal? To help you move beyond simply landing your next job and build a career that feels intentional, aligned, and uniquely yours.

Confident woman in an orange blazer smiling against a white background.

Co-Founder & Life Transformation Coach

Alicia brings 20+ years of HR experience and a background in psychology to helping people navigate life's biggest transitions. She blends strategy, empathy, and real-world perspective to help you get unstuck, get clear, and confidently move toward what's next. Whether you're questioning your direction, considering a career pivot, or ready for a fresh start, Alicia helps you uncover what's holding you back, clarify what matters most, and turn insight into action. Her superpower? Connecting the dots between who you are, what you want, and how you show up using coaching, career strategy, and personal branding to help you step into your next chapter with clarity, confidence, and intention.

Two Friends. One Big “What If?”

Meet the Women Behind the Pivot

Co-Founder & Career Strategy Coach

Co-Founder & Life Transformation Coach

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